Pyramid Visuals

Archive for December, 2010

Brussels 9th December 2010The EU Lisbon Treaty is being tested for the first time since its entry into force last year, said Avaaz and Greenpeace. The civil society organisations delivered an unprecedented citizens’ initiative signed by 1 million Europeans calling on the European Commission to ban GM crops until safety testing is made independent and scientific. The handover of the first-ever citizens’ initiative petition was marked by a world record-breaking digitally printed 3D art manufactured by large format printer Pyramid Visuals.

In early October, Weybridge based company Pyramid Visuals were contacted by Greenpeace International, to assist with the production and printing of an environmentally friendly, large format banner to help them promote the above cause when they unveiled it on the doorstep of the European Commission headquarters in Brussels to demonstrate the EU-wide objection towards genetically modified crops.

Having taken the brief from Greenpeace and discussed with them the logistics of printing, production and delivery, it was clear that this was going to be no ordinary task.

The artwork for the banner was being created in the US by American artist, Kurt Wenner, a world renowned street painter famous for his realistic 3D anamorphic street paintings.  Kurt drew the image in the US, replicating his infamous street art, by drawing it in sections before scanning and compositing the artwork prior to emailing it, also in sections (11GB) to Pyramid Visuals in the UK.  Once downloaded, our own in-house designers reformatted the images into printable sections and added the million legible signatures around the outside of the banner with perfect replication of the original artwork to create the world’s largest piece of anamorphic art.

From the outset, Greenpeace had specifically requested that the banner be printed on an eco-friendly material which Pyramid Visuals was duly charged with sourcing.  Although the number of requests from clients wanting to use ‘greener’ materials is increasing and the printing industry is beginning to manufacture a wider selection of eco-friendly products, the actual substrate chosen for this job was a specific environmentally friendly, non-PVC fabric material.

For the printing of the banner – which required an overall finished dimension of 22m x 22m – and to ensure quality replication of the artwork (including the one million legible protest signatures around the perimeter), the decision was taken to digitally print it in sections on Pyramid Visuals’ in-house Scitex HP XL1200 machine.  Once all sections had been printed, they then had to be welded together matching up each piece in accordance with the artwork to form a fully joined, large scale, circular fabric banner.

Once completed, the banner was carefully packed and personally driven from our office in Weybridge, Surrey to the European Commission in Brussels for arrival on the 9th of December 2010 by a Director from Pyramid Visuals who was on hand to assist Greenpeace with any issues relating to its unloading and prominent unveiling.

Pyramid Visuals are very proud to have been able to support Greenpeace in this record breaking high profile event as having recently been awarded an ISO14001 accreditation, we are a company that actively promotes and supports environmental matters.

Imagine a circular banner that measures 22m x 22m and contains a 3D Anamorphic piece of art by a world renknowned artist and has 1 million signatures alongs its edge, neatly printed on environmentally friendly fabric.

That’s what we at Pyramid Visuals had to deliver for a Greenpeace petition against genetically modified crops.

After getting the brief from Greenpeace we had to approach this project in sections due to the vast undertaking that it was;

Artwork had to be obtained, a suitable, printable substrate had to be sourced, a bonding mechanism need to be investigated and other background tasks had to be done before embarking on this project.

The artwork for this mammoth task was done in the United states by Kurt Wenner, the famous 3D sidewalk artist.

The 11Gb print files were uploaded to us via the internet and our inhouse design team reformatted the images into working pieces that we could use on our printing machines.

The 1 milllion signatures were then added to the edge of the banner and the entire lot was then printed onto sections of environmentally friendly printing substrates on our Scitex HP XL1200 machine. The sections were then bonded together to create one massive, record breaking banner.

The completed banner was then driven up to Brussels for delivery.

You read read more about this multi pledged initiative on Greenpeace’s website at the following link:

Pyramid Visuals is proud to announce that we are now ISO 14001 certified.

ISO 14001

ISO 14001

What is ISO 14001?

ISO 14001 is part of a set of ISO 14000 standards put together to help companies in reducing their negative impact on the environment (Carbon Footprint)

It is a voluntary standard and its primary aim is to help companies in continually improving their environmental performance, whilst complying with any applicable legislation. Organisations are responsible for setting their own targets and performance measures, with the standard serving to assist them in meeting objectives and goals and the subsequent monitoring and measurement of these.

ISO 14001 is known as a generic management system standard, meaning that it is applicable to any size and type of organisation, product or service, in any sector of activity and can accommodate diverse socio-cultural and geographic conditions. All standards are periodically reviewed by ISO and new ones issued

To read up more about this standard and to view our certificate, you can visit the following web page: