Pyramid Visuals were contacted by Endemol, the production company behind Big Brother and the current consumer documentary on Channel 4 simply entitled “FOOD”. The programme series is essentially about investigating the journey of food consumed in the UK every day and examines where food comes from, what happens to it and how long it takes to get to the nation’s dinner plates.
Given that time was short with only days to go until filming commenced for the series, we were asked if we could print an image of a beach scene directly onto a “rigid board type material”. Having offered various options, the decision was left to us to select the correct substrate required to fulfil the somewhat open-ended brief of, “it will either be free standing on set, fixed to a wall or propped up as a temporary backdrop in front of the presenters”. We therefore took the decision and recommended that the desired image be printed directly on our Inca Spyder V Flatbed digital machine printed onto a 5mm foamex panel and cut to the required size (10’ x 5’). This was duly agreed and the ok given.
Fortunately, having sent a proof of the beach scene image to the client for approval prior to pressing ahead with printing, the production company decided that a beach scene wasn’t right after all as the programme was about food, farming and rural sustainability. With an even tighter deadline, a substitute image was found – one depicting a classic rural scene (as shown below) – and production duly commenced. The job was completed and despatched from Pyramid Visuals directly to the studio set for immediate filming within 2 days.
Rick – September 2010
Images above as featured on the documentary programme, FOOD on Channel 4
