Pyramid Visuals Blog

Freestanding display units (FSDU`s) – Just what is a freestanding display unit? What is its purpose? Well let me explain…
We have all been in a supermarket, cinema, DIY or retail store, and walked straight passed them!

Unless of course, we have been looking out for something in particular, or seen something we actually want to buy.

FSDU display units for DVD and games

Maybe it was just what the freestanding display unit was designed to do. To stand out, catch the eye serve a purpose for which it was designed, not just to look pretty in a corner of a department store.

FSDU’s are designed to stand out and be easily transportable, so they can be placed in such a fashion to catch the eye and promote the product being sold. Striking visuals and graphics will help to capture the eye of the consumer, and make an impression in such a way you want to look again. If this is the case, the FSDU has served its purpose with success.
The FSDU is designed and generated by our team at Pyramid Visuals, who consider all possible avenues to ensure the product will stand out. This is true whether the product be headphones, garden tools, car cleaning equipment, the scope is endless.
The FSDU can be manufactured to promote the product on sale, with maximum impact to the consumer. As a result, these units will make an impact in the remotest of places.

There is no size restriction to the FSDU. They range from small countertop units to giant 1.8metre units. They can be thin, wide, large and small, all shapes and sizes, and adaptable enough to suit any individual requirement.

Digital print will suit every client, so each FSDU is tailored to the client’s every need. This is where Pyramid Visuals comes into its own…
Every product is bespoke and produced to meet each client’s requirement, whether it is production of a thousand, or just one.

Pyramid Visuals are here waiting for you to engage your thoughts and provide the service you require, in order to promote your product for the world to see!

Michael young
Sales executive

Creativity, Flexibility, Speed, Versatility and Efficiency are all key benefits of the advanced digital cutting technology we have on hand at Pyramid Visuals. During the course of each working week we produce a large range of shapes and sizes of profile cut digital print, from simple outlines to multi-component complex 3-d cardboard engineered displays and retail merchandising units.
There have been few better examples in our recent work to illustrate the creative edge that this technology brings to our clients than the Christmas window schemes we produced for a leading fashion chain. The client’s brief was to keep graphics clean and uncluttered, to bring a readily identifiable Christmas theme to the High Street, without distracting customers from the products and merchandise on offer.
The final designs did away with print all together!
Using our Zund digital cutting facilities, we produced a range of free-standing displays with no ink! The centrepiece was a large hanging display featuring Santa Claus on his sledge flying over a village, with a starry sky behind. Energy efficient LED lighting was sandwiched between complex shaped cut foamed pvc panels to create an elegant and simple decoration. This centre piece was complemented with free standing Christmas trees standing nearly two metres high, and Reindeer alongside. The look was finished with frosted effect vinyl applied to the windows cut to resemble ice covered branches and twigs in a snowy forest.

With a range of different size windows throughout the chain of shops, we produced a range of location specific sized displays. Size changes are accommodated at the touch of a button, and cost effective bespoke material can be produced in the same time as would be taken in a production run of all the same size displays. No expensive tooling, no large set up costs, digital cutting has given our designers and clients alike greater freedom in creative ideas.

Pyramid Visuals are specialists in large and superwide digital printing. We offer a comprehensive list of services including Retail Display, Signage, Display Graphics, Pull Ups and Pop Ups, Truck frame advertising, Fleet Livery, Vehicle Branding, Building Wraps, Banners, Billboards, Film & Theatre backdrops, FSDU & Point of Sale (POS) Displays.

For more information please visit our website www.pyramidvisuals.co.uk or call us on 01932 338899

The effectiveness of point of sale – when combined with vibrant design, digital printing and reduced production costs – means that point of sale can take many forms and is no longer just for huge brands.

Let’s look at the different examples of point of sale:

• Counter top displays
• Large POS signs
• Wobblers
• Free standing display units (FSDU)
• Cardboard displays

Point of sale displays should carry a strong ‘call to action’ message. Customers must be prompted to enquire more about your product or service as soon as he or she sees your POS display.

packaging display units

Three fail-safe pointers to help you develop successful point of sale

Placement makes perfect

Placement should never be underestimated – you will only benefit when your prospects see the POS at the right time.

Depending on your business, place POS on counters, at the front of your store, next to restaurant tables or at the bar, e.g. so people can read it as they wait for their drinks.

Make it catchy

No one likes to read boring signs. If you have a product, you should have an eye-catching quote or a stand-out design in order to let people to interact – and act on it. The message you choose must be understood at a glance.

Work with vendors

If you are not sure where to start when it comes to point of sale, contact Pyramid Visuals or ask other, similar businesses who have used POS in the past.

Point of sale – the stand out option

These are three essential points that will help you to create a successful point of sale – especially as part of an integrated marketing campaign. By bearing these three points in mind, you’ll be able to dodge the main POS pitfalls and find success in this productive, yet often underestimated form of promotion. Good luck!

Since installing the Inca Syder V back in November / December last year, Pyramid Visuals are pleased on how well the new press has been performing and found it to prove how much of an asset it has been to the company. The machine has hardly stopped running since the beginning, producing all different POS items including exhibition panels, FSDU and Standees.

FSDU

The speed of the machine has helped turn around more items in shorter time and meet tight deadlines without any problems. With the support of the Zund cutter, which provide the finishing touches from the items produced on the Inca, it helps to know that the Zunds output is 3-4 times faster than the Inca, which ensures that it keeps up with the production of work flowing through the factory. Just a few examples of how well the Inca and Zund presses perform :

1. To produce 100 units of a 4 x shelf free standing display unit (FSDU) using EB flute corrugated material took around one week from start to finish, 2-3 days to print and cut out to shape, plus 2 days for gluing, part assembly and packing. The colours were vibrant and helped create a solid finish without any banding. The UV inks cured really well and did not have any problems with cracking even against the grain.

2. There was also a case of a small promotion campaign across 7 x elements of POS items, including Standees, hanging banners etc. These were required to be produced in very quick time. It was only for 3 x stores and what would normally take around 4-5 took only 3 x days from start to finish. This included the collation, packing and sending direct to store.

3. With the latest design software available with the Zund, complicated projects have helped Pyramid create units easily and quickly. For example, there was a recent sample box that needed to be produced, but not only did need to be changed to adapt different size products inside, the client wanted to re-use the outer box for another purpose, rather than just dispose of it. The lid and the base were perforated around all the edges and held in place. After the inside of the box was finished with, the two parts were ripped along the perforations and were placed back to back using a sign holder to create a double-sided header. Giving that we are all working to a more waste free environment, this certainly helped tick the boxes.

See more on Cardboard Engineering.