The effectiveness of point of sale – when combined with vibrant design, digital printing and reduced production costs – means that point of sale can take many forms and is no longer just for huge brands.
Let’s look at the different examples of point of sale:
- Counter top displays
- Large POS signs
- Wobblers
- Free standing display units (FSDU)
- Cardboard displays
Point of sale displays should carry a strong ‘call to action’ message. Customers must be prompted to enquire more about your product or service as soon as he or she sees your POS display.
packaging display units
Three fail-safe pointers to help you develop successful point of sale
Placement makes perfect
Placement should never be underestimated – you will only benefit when your prospects see the POS at the right time.
Depending on your business, place POS on counters, at the front of your store, next to restaurant tables or at the bar, e.g. so people can read it as they wait for their drinks.
Make it catchy
No one likes to read boring signs. If you have a product, you should have an eye-catching quote or a stand-out design in order to let people to interact – and act on it. The message you choose must be understood at a glance.
Work with vendors
If you are not sure where to start when it comes to point of sale, contact Pyramid Visuals or ask other, similar businesses who have used POS in the past.
Point of sale – the stand out option
These are three essential points that will help you to create a successful point of sale – especially as part of an integrated marketing campaign. By bearing these three points in mind, you’ll be able to dodge the main POS pitfalls and find success in this productive, yet often underestimated form of promotion. Good luck!