Pyramid Visuals Blog

Pyramid Visuals has evolved into one of the leading digital print specialists in the UK. We offer a comprehensive list of services which includes Exhibition Displays, Retail Displays, Vehicle Liveries and branding, Point of Sale, Large format Print, Outdoor media, Signage, Event branding, and Print Management.

We’d like to continue to send you news and information from time to time about our services and recent projects that we have undertaken, which we hope you find interesting and informative. News of different aspects of our offering will build a picture of our capabilities, and could provide ideas for your company in the future. If you have received this e mail in error, or do not wish to see future news please use the unsubscribe link at the foot of this note.

Pyramid and the Lego Technic Challenge

Lego recently launched their global Technic challenge competition where Lego fanatics have the chance to show of their design skills and build the best possible Technic model using Technic pieces. To promote the competition various stores around the country are to host events to promote the competition and allow children to practice with Technic and create machines to perform every day tasks.

Pyramids brief was to create a Point of Sale display Unit and Dumpbin that would enable Lego to show of the Technic pieces capabilities. Creating the FSDU, essentially didn’t cause our cardboard engineers many problems, although, because of it’s sheer size we had to use 6 sheets ( sheet size: 2400 x 1600mm) of EB flute to replicate just one unit. To Create the Technic Cogs on top of the FSDU we were able to use our Zund Cutter to shape the corrugated. However, when it came to designing the Dumpbin we were faced with two major problems. Firstly, corrugated is quite a rigid substance thus, would not bend to form the cylindrical shape and secondly, creating a cog effect to the externals of the dumpbin. To overcome these problems our cardboard engineers created an inner cylindrical shape, locked with tabs, from 440mic semi rigid PVC and created the cog effect by concertinaring a 2.5m length of EB flute to create a 300mm diameter circle. This was then fastened to the inner cylinder by weaving a strap through the concertina thus, leaving no fixings visible.

Overall the project was a brilliant success and the units are being displayed throughout the country.

For more of our Point of Sales Services please visit us on www.pyramidvisuals.co.uk

• Retail Displays
• Visual Merchandising
• Free Standing Display Units
• Counter top Displays
• and all other Visual Solutions

The effectiveness of point of sale – when combined with vibrant design, digital printing and reduced production costs – means that point of sale can take many forms and is no longer just for huge brands.

Let’s look at the different examples of point of sale:

• Counter top displays
• Large POS signs
• Wobblers
• Free standing display units (FSDU)
• Cardboard displays

Point of sale displays should carry a strong ‘call to action’ message. Customers must be prompted to enquire more about your product or service as soon as he or she sees your POS display.

packaging display units

Three fail-safe pointers to help you develop successful point of sale

Placement makes perfect

Placement should never be underestimated – you will only benefit when your prospects see the POS at the right time.

Depending on your business, place POS on counters, at the front of your store, next to restaurant tables or at the bar, e.g. so people can read it as they wait for their drinks.

Make it catchy

No one likes to read boring signs. If you have a product, you should have an eye-catching quote or a stand-out design in order to let people to interact – and act on it. The message you choose must be understood at a glance.

Work with vendors

If you are not sure where to start when it comes to point of sale, contact Pyramid Visuals or ask other, similar businesses who have used POS in the past.

Point of sale – the stand out option

These are three essential points that will help you to create a successful point of sale – especially as part of an integrated marketing campaign. By bearing these three points in mind, you’ll be able to dodge the main POS pitfalls and find success in this productive, yet often underestimated form of promotion. Good luck!