Pyramid Visuals

Posts tagged ‘vehicle livery’

Justin Murray
Pyramid Visuals Ltd

After researching the many different companies on the internet that provide this service it has become more apparent that the demand for this alternative form of promotional advertising has increased considerably over the last 2 years. Small businesses, large corporations, media outlets and others that want to attract attention are turning to vehicle advertising as a means to that end. There is no doubt that there is lots of value to be made in wrapping vehicles. Vehicle wrapping is fast becoming one of the hottest forms of outdoor advertising. Digitally generated graphics printed on to vinyl and ‘wrapped’ on to vehicles

The competitive market is expanding considerably in this field and most companies that provide vehicle livery service and signage, promote heavily, their vehicle wrapping capabilities, on their websites with a impressive array of their completed work.

Because of the flexibility of the materials used, customers are allowed to be more creative in design and can be more easily accommodated to achieve the desired end result.

Vehicle wrapping and vinyl car wrap

Regardless of the brand name, experts stress the use of cast over calendared vinyl for vehicle wrapping. While calendared vinyl starts out as a solid and is melted and formed into a sheet, cast vinyl starts out as liquid. The end result is that calendared vinyl has a memory of being something else and cast vinyl does not. In application, if you use calendared vinyl over a rivet, then it will tent because calendared vinyl tends to shrink a bit. Cast vinyl doesn\’t shrink so it allows installers to go over rivets, corrugation and complex curves that run both horizontally and vertically with greater ease and longer-lasting performance.

Most large companies that want to advertise on their vehicles don’t have to be sold on vehicle wraps. But the high cost compared to traditional vehicle graphics will cause some individual operators and small business owners to cringe. This is because when customers look at the initial costs they think it’s a lot compared to normal vehicle graphics and do not think of it as their best marketing opportunity.
Maybe one avenue to be explored to overcome this train of thought would be to work with vehicle financing companies to work the price of the wrap in to the lease.

Getting the customer to stretch their imagination and visualise the greater impact that this would generate, rather than normal vehicle graphics, is the key.

The first virtue of vehicle wraps is visibility. They will always get attention. Vehicle wraps make great “brochures”, as long as viewers have sufficient time to review an offering’s benefits. Their effectiveness as an ad medium can suffer. Vehicle wraps may suffer from too much “background noise.” Effective design is achieved through simplicity, clarity, crispness, balance and punch. How many wraps have you noticed that failed to convey a simple, clear message? Does the wrap convey value to viewers or does it just shout, “Notice me!” like a commercial that entertains without leaving a meaningful product message?

A few examples of the business advantages are..

They can provide exposure in urban places and motorways
Allow advertising where no billboard space exists giving geographic and demographic flexibility.

A less intrusive and annoying form of advertising or promotion
Vehicles can be stripped of wrapping with no damage paintwork. Great for companies that lease vehicles.
Cars, Vans, Trucks, Lorries, Buses, Trains, Boats, Yachts, Bicycles, Farm Vehicles maybe Aircraft ? Just a few examples of vehicles that wrapping could be applied. Maybe in the future even the general public will turn to a vehicle wrap instead of a new ‘paint job’ for their beloved mode of transport. Certainly it would be a cheaper alternative for a ‘colour change’ whilst keeping the original paint work just incase they got bored!

The latest from the decade-old Pyramid group is Pyramid Digital. Launched in November of last year, the company moved into new premises in Byfleet with its two UK installation firsts – the Scitex XLjet 3m grand-format inkjet printer and the superior finishing capabilities of the Miller Weldmaster 112 Sign & Billboard finishing system.

For most companies getting to grips with the machines would have been the undeniable first priority. For Pyramid, explains director Justin Murray, the first problem for the new enterprise was the building. Untouched for forty years, the rebuilding and restoration work was far greater than anyone had anticipated.

Indeed on the company’s press open day last year, there were still some hidden no go areas and the definite whiff of fresh paint!

The Pyramid group was established by Murray ten years ago, eventually establishing itself in vehicle and fleet graphics. The move into wide-format digital was a natural evolution for the company. “We felt that digital was and is still an expanding market, and therefore could accommodate yet another player.” says Murray.

“David Watson from Scitex Vision is a great salesman and a really good guy,” says Murray, “and after comparing print quality at the end of the day he convinced us to go with the XLjet. Being the first in the UK was, we believe an advantage, also the fact that it prints virtually on any media and the price was competitive.”

In addition, Pyramid was turned onto Scitex because, says Murray, of its attitude to environmental issues for the future, for example its work with water-based inks. .

Pyramid has a staff of 13 and mostly everyone can interchange jobs, if the need arises. The company works for trade clients outputting in the main onto PVC and between 20-25 percent of work on self-adhesive and 15 percent on fabrics. Pyramid is working very closely with Spandex and has also formed a close association with Avery.

Bread and butter work includes, as you would expect, banners, vehicle wraps, curtains and building wraps. Going big on digital represented not one, but two learning curves that had to be dealt with simultaneously. Not only did Pyramid have to get to grips with the XLjet, but it had to chart a course in an area of the industry it wasn’t very familiar with – which as Murray says, turned out to be harder than anticipated.

What Murray also learned in the beginning that wastage of materials wasn’t in the 5-7 percent zone but in the region of 25-30 percent. In addition, he is keen to point out that more education is required in the migration of solvents. “Ideally,” he says, “you need a good 24 hour drying time when printing on self adhesive vinyl with solvents and to help speed this process up we have fabricated the UK’s first solvent migration cabinet to accelerate the migration.”

To compliment its grand-format print output, Pyramid went straight in for the kill purchasing an open-frame Miller Weldmaster 112 finishing system, enabling it to offer specialist finishing to other grand-format providers. Miller Weldmaster, recognised as the leader in the development in hot air sealing technology, uses a unique combination of heat pressure and speed along with exclusive vacuum holding technology to create durable and inconspicuous seals and seams very quickly.