Pyramid Visuals

Archive for the ‘scitex’ Category

Brussels 9th December 2010The EU Lisbon Treaty is being tested for the first time since its entry into force last year, said Avaaz and Greenpeace. The civil society organisations delivered an unprecedented citizens’ initiative signed by 1 million Europeans calling on the European Commission to ban GM crops until safety testing is made independent and scientific. The handover of the first-ever citizens’ initiative petition was marked by a world record-breaking digitally printed 3D art manufactured by large format printer Pyramid Visuals.

In early October, Weybridge based company Pyramid Visuals were contacted by Greenpeace International, to assist with the production and printing of an environmentally friendly, large format banner to help them promote the above cause when they unveiled it on the doorstep of the European Commission headquarters in Brussels to demonstrate the EU-wide objection towards genetically modified crops.

Having taken the brief from Greenpeace and discussed with them the logistics of printing, production and delivery, it was clear that this was going to be no ordinary task.

The artwork for the banner was being created in the US by American artist, Kurt Wenner, a world renowned street painter famous for his realistic 3D anamorphic street paintings.  Kurt drew the image in the US, replicating his infamous street art, by drawing it in sections before scanning and compositing the artwork prior to emailing it, also in sections (11GB) to Pyramid Visuals in the UK.  Once downloaded, our own in-house designers reformatted the images into printable sections and added the million legible signatures around the outside of the banner with perfect replication of the original artwork to create the world’s largest piece of anamorphic art.

From the outset, Greenpeace had specifically requested that the banner be printed on an eco-friendly material which Pyramid Visuals was duly charged with sourcing.  Although the number of requests from clients wanting to use ‘greener’ materials is increasing and the printing industry is beginning to manufacture a wider selection of eco-friendly products, the actual substrate chosen for this job was a specific environmentally friendly, non-PVC fabric material.

For the printing of the banner – which required an overall finished dimension of 22m x 22m – and to ensure quality replication of the artwork (including the one million legible protest signatures around the perimeter), the decision was taken to digitally print it in sections on Pyramid Visuals’ in-house Scitex HP XL1200 machine.  Once all sections had been printed, they then had to be welded together matching up each piece in accordance with the artwork to form a fully joined, large scale, circular fabric banner.

Once completed, the banner was carefully packed and personally driven from our office in Weybridge, Surrey to the European Commission in Brussels for arrival on the 9th of December 2010 by a Director from Pyramid Visuals who was on hand to assist Greenpeace with any issues relating to its unloading and prominent unveiling.

Pyramid Visuals are very proud to have been able to support Greenpeace in this record breaking high profile event as having recently been awarded an ISO14001 accreditation, we are a company that actively promotes and supports environmental matters.

www.pyramidvisuals.co.uk

www.kurtwenner.com

www.greenpeace.org.uk

www.avaaz.org/en/

Signs go Signsbiz! With two sign companies recently involving themselves in television programmes, it looks as if the industry is poised to begin a whole new era!
In the first instance Pyramid Visuals,  was approached by Channel Five’s ‘The Gadget Show’ in May 2004 to undertake an experiment of vast proportions.
Together, Pyramid and The Gadget Show compared the difference in picture quality of the traditional professional quality film camera and the up- to- the minute digital cameras which were taking the market by storm.  Now, four years on, digital camera technology was again put to the test with Pyramid Visuals’ state of the art super wide digital printers and expert team.

Pyramid, well known for exceptional quality building wraps, exhibition stands, direct to media and large format digital printing, moved into the digital print market 5 years ago and is growing year on year: this year moving forward into the short run, point of sale market. As a result of this reputation, The Gadget Show trusted the Pyramid team to produce super scaled photo image prints of 17 metres high x 10 metres wide.

The Gadget Show presenters, Suzi and Jon were photographed in a studio using both cameras. The film negatives and memory chip were then handed to Pyramid Visuals to produce the super scaled banner poster prints. The Pyramid graphics team transformed the film image into an electronic format using a drum scanner, to demonstrate the full capability of the traditional camera and get the best printing results possible.

The images from the two cameras were sent from the Apple Mac to the Rip Station where they were then scaled to their final 17 metre x 10 metre size and split into four separate files for each of the four colour processes: Cyan, Magenta, Yellow and Black (CMYK). Once ripped the images were ready to print on the massive HP Scitex XL 5 metre super-wide digital print machine: built on the accomplishments of the market-leading Scitex XL Jet, which has become synonymous with quality and productivity. This digital printer delivers an impressive output of 85 square metres of digital print per hour, which ensures its position as the leading super-wide format printer in the market.

Pyramid selected fire retardant mesh material for this project, which is specially designed for large scale banners, building wraps and scaffolding covers. This type of printing has an 18 month warranty to resist against colour fading as a result of UV exposure, cracking, shrinking and tearing under normal conditions.

Using the market leading printers, it took just 5 hours to print the 340 square metre mesh posters. The rolls of print were then handed to the Pyramid Visuals specialist finishing team to weld the two parts of the posters together and re-enforce the edges with special webbing so that the large eyelets would carry the weight of 62kg super-size banner posters.  The finishing was done on a 14 metre hot air Millerweld Master, one of the country’s largest and fastest PVC welders.

Pyramid Visuals offer the complete package from conceptual design, printing, producing and finishing to the final installation of the product. Once completed the qualified installation rigging team took the banners to Millennium Point in Birmingham where they installed the large poster prints using a cherry picker.

Scitex Press May 2003

Pyramid Launches New Services with the Scitex XLjet

The January/February issue of popular trade magazine Signs, Screen & Digital Printer, featured Scitex Vision customer Pyramid Digital, of Surrey, England. Describing Pyramid’s transition from the general sign-maker to all round graphics provider, the article highlighted the company’s “bold” step in moving straight up to a Scitex Vision XLjet 3 from its first non-sign-making purchase, Gerber Edge.

Scitex

Scitex Vision Digital Printer

Pyramid’s chairman John Fidler said that “We felt that rather than purchasing an interim level printer it would, in the longer run, make more commercial sense to acquire a super-wide, high production machine that was versatile enough to accommodate anything from posters to billboards and everything in between”.

According to Signs, Screen & Digital Printer, the Scitex Vision XLjet 3 emerged as the clear favourite of all options on offer, due to the vibrancy and quality of the colour reproduction. The fact that, with a printing speed of 75 sqm/hr, it is one of the fastest printers in its class, and the Scitex Visions XLjet’s ability to switch effortlessly between four- and six colour printing onto a wide variety of different substrates were also important considerations.