June 2010 – Pyramid Visuals were approached by a TV production company who required three lorries to be branded for the shooting of the new Crunchy Nut advertisement. Having carried out a site visit of the vehicles, we provided our expertise as to the logistics involved in delivering the job on time and in budget, the correct choice of material to use – a substrate that could be easily applied / removed given the tight turnaround of 3 days from start to finish of the job, colour matching the vinyl in line with the product branding, how the vehicles would be branded by our professional in-house fitters and providing CG visuals by our in-house studio of how the vehicles would look when branded. Each vehicle was initially sprayed with a base cleanser to ensure the vinyl would successfully bond to the bodywork and then wrapped on all sides using a specifically colour-matched Avery vinyl. Once complete, Kellogg’s Crunchy Nut branded cut vinyl decals were applied over the top of the base vinyl in accordance with the artwork and the Crunchy Nut branding. The three vehicles were completely wrapped, branded and ready for filming in 3 working days. After filming, the three vehicles were subsequently returned to Pyramid Visuals to be stripped of all branding and returned to their original condition and colour – a process that took 2 working days to complete.
If you haven’t seen it yet, below is the advert that aired on TV
httpv://www.youtube.com/watch?v=aBoLauicqfw
Take a quick behind the scenes look at the prepping and wrapping of the vehicles, watch this video
httpv://www.youtube.com/watch?v=XyllFBTBopA