Industrial inkjet company Xennia Technology is to launch its reactive dye textile decoration ink, XenInx Amethyst, at this month’s Fespa Digital show.
AB Co, Wellan Studios and RW Reprographics have restructured to form a single print business under holding company AB Print Group.
Newspaper publisher Archant is to launch a new eco-font that cuts down on ink but does not alter the quality of its printed titles.
Glunz & Jensen has launched its chemistry-free PlateWriter 3000 aimed at SME printers.
The Digital Print Partnership has boosted its recycling levels from 60% to 97.7% after it implemented a recycling programme in March 2010.
Antalis McNaughton has targeted the litho market with the launch of a 1,200micron quality version of its Antacote Lite 100% recyclable retail hanging signage product.
Deinking bodies Ingede and the DPDA have signed a letter of intent to collaborate on de-inking projects and to share research and data.
Ferry company Stena Line has used Plastic Card Services (PCS) to supply 60,000 biodegradeable loyalty cards for the relaunch of its loyalty scheme.
Freestanding display units (FSDU`s) – Just what is a freestanding display unit? What is its purpose? Well let me explain…
We have all been in a supermarket, cinema, DIY or retail store, and walked straight passed them!
Unless of course, we have been looking out for something in particular, or seen something we actually want to buy.
FSDU display units for DVD and games
Maybe it was just what the freestanding display unit was designed to do. To stand out, catch the eye serve a purpose for which it was designed, not just to look pretty in a corner of a department store.
FSDU’s are designed to stand out and be easily transportable, so they can be placed in such a fashion to catch the eye and promote the product being sold. Striking visuals and graphics will help to capture the eye of the consumer, and make an impression in such a way you want to look again. If this is the case, the FSDU has served its purpose with success.
The FSDU is designed and generated by our team at Pyramid Visuals, who consider all possible avenues to ensure the product will stand out. This is true whether the product be headphones, garden tools, car cleaning equipment, the scope is endless.
The FSDU can be manufactured to promote the product on sale, with maximum impact to the consumer. As a result, these units will make an impact in the remotest of places.
There is no size restriction to the FSDU. They range from small countertop units to giant 1.8metre units. They can be thin, wide, large and small, all shapes and sizes, and adaptable enough to suit any individual requirement.
Digital print will suit every client, so each FSDU is tailored to the client’s every need. This is where Pyramid Visuals comes into its own…
Every product is bespoke and produced to meet each client’s requirement, whether it is production of a thousand, or just one.
Pyramid Visuals are here waiting for you to engage your thoughts and provide the service you require, in order to promote your product for the world to see!
Michael young
Sales executive
Pyramid Visuals have taken on some of the big brand names in recent history, producing work for Audi, Costa, Greenpeace and currently Sky. It has been both interesting and challenging for me as a new employee, in understanding my part in the organisation process of such a large project. We embarked on this project at the end of 2010, as one by one, each Sky vehicle reached us to undergo its transformation process.
Having been involved in the management and administration of such a project, I can now share with you some of my experience here at Pyramid Visuals….
In the beginning…
25 promotional vehicles in total passed through our hands at Pyramid over recent months, including Vauxhall Zafiras, Smart cars and a few exhibition Lorries. Each vehicle with its existing wrapping was dropped off to us by an independent driver, checked over, and signed in with me, at Reception.
Each vehicle was then inspected by a team of sub-contractors. Ken Priddy (of Ken Priddy Sound ,Lighting, Communication,) temporarily set up base in our hanger next door, where he and his team instigated the process of assessing each vehicle, testing and repairing the internal Hi-Tech equipment.
And so…
One by one, each vehicle was moved into the factory where our team began to strip the old vinyl. The vehicles had originally been completely wrapped, and the process of removal was a lengthy one!
Once this had been achieved, the vehicle was then cleaned and prepared for the next stage…
As part of this project, our Graphic Designers had reviewed and modified the artwork supplied by Sky. This ensured the artwork would fit the vehicle’s individual dimensions and minimise material wastage, once printed.
Having ensured Sky and the team were happy with the artwork, it was then sent down to the production factory where it was reproduced using our HP5000 printer. We chose to print onto Avery 1900, a vinyl suitable for temporary wrapping but also durable, due to its quality and finish.
Our fitters then embarked on applying the vinyl to the vehicle, as each panel was printed off. Once complete the vehicle was returned back to the hanger to await a full valet.
After the remaining vehicles had undergone the transformation process, it was then time for some of the fleet to leave us and return to Sky. Independent drivers slowly began to filter back in, and it was my responsibility to ensure each vehicle had been checked and signed out before the keys were handed over.
The remaining vehicles were retained in our hanger until Sky returned with their production team…
Sky used our premises to film their latest training video for internal purposes, and spent a few days alongside us. Once enough material had been filmed, the last few vehicles were then signed out, and the project drew to a close.
It has been fascinating for me to observe how such a task is managed, organised and controlled. There are many people involved in each stage of the process, from the signing in of each vehicle, through to purchasing and ordering, production of artwork, printing, and fitting the new vinyl.
I now possess a deeper understanding of the processes involved, and fully appreciate the organisational aspect, having played my part.
As another successful project is complete, so our business continues to thrive here at Pyramid Visuals… We can be sure to see Sky again in the near future!
For more information and quotations please contact our team on 01932 33 88 99.
Hannah Clark
