Pyramid Visuals

Posts tagged ‘Vinyl Wrap’

Evans Cycles the well known push bike company wanted to rebrand their vehicle fleet with something more colourful and impactful.

Evans have a total of 15 7.5 ton ridged trucks and 3 transit size vans in their fleet and wanted the vehicle livery to represent the corporate brand.
They approached Pyramid Visuals to assist them re brand and transform their fleet of vehicles.

As the 7.5 ton trucks travel up and down the country we used the Avery 2000 with the DOL 2000 laminate and the transit size vehicles with the Avery 1005 and 3D 1030 laminate which are a reliable and trusted vinyl all digitally printed on our HP Scitex 1500 .

The vehicles worked in a relay where we removed the old livery, cleaned up the trucks and wrapped the bodywork with the vinyl digital print. The end result is a striking fleet livery as an effective advertisement for their corporate brand which will last them for 5 years.

Truckside advertising is an effective way of getting your marketing message across and will cost a lot less than billboard advertising.
For more information on truckside advertising and fleet livery go to:

June 2010  –  Pyramid Visuals were approached by a TV production company who required three lorries to be branded for the shooting of the new Crunchy Nut advertisement.  Having carried out a site visit of the vehicles, we provided our expertise as to the logistics involved in delivering the job on time and in budget, the correct choice of material to use – a substrate that could be easily applied / removed given the tight turnaround of 3 days from start to finish of the job, colour matching the vinyl in line with the product branding, how the vehicles would be branded by our professional in-house fitters and providing CG visuals by our in-house studio of how the vehicles would look when branded.  Each vehicle was initially sprayed with a base cleanser to ensure the vinyl would successfully bond to the bodywork and then wrapped on all sides using a specifically colour-matched Avery vinyl.  Once complete, Kellogg’s Crunchy Nut branded cut vinyl decals were applied over the top of the base vinyl in accordance with the artwork and the Crunchy Nut branding.  The three vehicles were completely wrapped, branded and ready for filming in 3 working days.  After filming, the three vehicles were subsequently returned to Pyramid Visuals to be stripped of all branding and returned to their original condition and colour – a process that took 2 working days to complete.

If you haven’t seen it yet, below is the advert that aired on TV


Take a quick behind the scenes look at the prepping and wrapping of the vehicles, watch this video


In January 2010, prestigious advertising agency BBH London approached Rouge Films and Pyramid Visuals to provide vinyl wraps and graphics for their new Audi R8 television advertisement, having gained notoriety from their experience of working with TV productions on such projects as wrapping the Millennium Building for the Channel 5’s Gadget Show.

As an avid car lover and self confessed petrol head, Director Justin Murray was delighted, added to the fact that he has located Pyramid Visuals within Brooklands Park, the world’s first purpose-built motor racing circuit, constructed at Weybridge, Surrey in 1907.

The concept and storyline from BBH involved a theme of ‘Beauty and the Beast’, depicting Audi’s brand new R8 Spyder as the beauty surrounded by ‘beasts’ in the shape of some of the most marvellously beaten up old Hot Rods/stock cars in the world.
Production company Rogue Films sourced the 22 cars from all over the USA and UK.
The Hot Rods were then shipped directly to the Pyramid Visuals warehouse in Surrey for the transformation to begin.
In an intense race to the clock due to shipping delays, the Pyramid Visuals team of Graphic engineers worked as four teams of two, around the clock for four days to get the cars ready for the TV Commercial shoot.
Digitally printed on the HP9000 solvent printers, each car was given a unique and striking vinyl wrap design which was then carefully applied to each vehicle using Avery materials.
As the pressure mounted, the Rogue TV crew came to film the preparations and capture the progress of the Pyramid team as they worked their magic, turning each car into a personality.
The camera crew have produced a ‘making of the commercial’ documentary, which will be available to view in May on the Pyramid visuals website.
It perfectly captures the intensity and dedication of the Pyramid Visuals team to get the job done, perfectly, and on time – and naturally it was great to be part of ‘team Audi’.
On the day of the shoot everything was ready and the 4 day filming began.
Shooting in Excel London, the ‘Beauty and the Beast’ story involved all the noise and the attitude of Hot Rods, each one carrying its own distinctive design such as a skull and crossbones, or a crazy mouth with big sharp looking teeth, driving furiously around and missing each other by inches.
Naturally the Audi R8 glides through the carnage and escaped unscathed, looking like the perfect hero. The Audi R8 Launch advertisement, shot in March is due to screen in the UK during May 2010, was an original concept created by Kevin Stark and Nick Kidney for BBH London, and is directed by Sam Brown from Rogue Productions.

To view the commercial, the making of the commercial documentary and all the Hot Rod cars and designs, go to Justin Murray, Pyramid Visuals commented. ‘In all truth, when I got the call I was very excited. Working on this type of project is a lot of fun and it’s exactly what we’re all about here, pulling together as a team to get the job done perfectly. We work on many vinyl wrap projects, so we’re used to turning it around quickly and getting it right first time and this proved to be key with the quick turnaround needed on this project.’ A spokesperson for BBH commented “The vehicle decals worked very well for this project. Pyramid Visuals managed to get the graphic designers ideas for the wraps and graphics into a reality making the cars characters really come out better than our expectations”

Press Further information on this press release including images, please contact Justin Murray – Pyramid Visuals either by email or 01932 338899.

Monument Wrap

Monument Wrap

In 2007, Pyramid Visuals was contracted by the city of London to supply a number of 25m X 15m panels to wrap around the Monument in Monument street london, as part of the restoration plans for the Monument.

The panels had to be printed seperately then welded together to create a large enough panel to be used in the wrapping of the Monument.

Read more on this mammoth task that was hugely successfull.